Thursday, September 10, 2009

Home Business Guide – Doing It Right!

Huge numbers of people are getting involved in working from home every day, often via network marketing. In an article written for "Your Business" magazine, Donald Trump and Robert Kiyosaki state that getting involved in network marketing is ordinary people's best chance available for gaining financial freedom.

That being said, the casualty rate for people who get started in a home business is huge. Some estimate it as high a 97%. From my perspective this is unacceptable! When people do it right, the promise of financial is absolutely attainable.

"Doing It Right" involves at least three things:

1. An automated marketing system that brings highly qualified prospects to you, RATHER THAN spending tons of money on leads that are less than serious. 

Very few home businesses have this kind of marketing system. More often than not the mindset is that you've got to either talk to your friends, family, and "center of influence" to get people to buy your products or join you business team, OR buy business seeking leads from a so-called "biz opt" lead source.

A winning "attraction marketing" system brings highly qualified leads to you; leads who are excited about your products and opportunity, AND who really want to talk to you!

If you're having to convince prospects of the value of what you're offering or force them to talk with you, you've already lost!

2. Development of an immediate cash flow so you can fund your business, RATHER THAN pouring your own money into your business ending up over your head in debt.

Every business has expenses of doing business. These range from monthly website hosting fees, to business cards and stationery, to postage, to printing costs, to paying for expertise. to advertising.

A major key to success in your business is make to make it self-funding from the beginning. So many home business owners get into financial trouble because they are attempting to fund their business out of their own pocket.

They tap into personal savings, borrow from retirement funds, max out their credit cards, all with the thought of getting the business up and running and on solid ground, till it starts making money.

However with the proper home business guide you can learn how to create multiple sources of income and this can be avoided.

3. Learn everything you can about what "attraction marketing" is and how to implement it in your home business, RATHER THAN prospecting that involves chasing leads around and trying to convince them to become part of your business.

The way ANY business is successful in our world today is by attraction marketing, whether or not they know that term.

What this means is that your marketing is totally focused on attracting prospects to you vs. going out and beating the bushes to find victims to talk to about your products or your business opportunity!  

• Imagine what it would be like to have people CALLING YOU, ready and excited to be part of your team vs. having to chase them down! 

• Imagine NOT having to spend hours on the phone each day talking to leads you've purchased only to find that most of them are not serious about getting started in a home business!

This is not a pipe dream or some vague pie-in-the-sky wish. It's an attraction marketing system. 

There are quite literally hundreds of books, videos, and online courses out there that focus on attraction marketing.  Make sure that any book, video, or course you buy gives you step-by-step guidance on EXACTLY how to set up the kind of marketing system I've been talking about in this article - one that attracts prospects to you and gives you a cash flow while you're building your business!